Sponsors, exhibitors, media partners and institutions that help shape the UBL | Fittech experience.
The B2B Snapshot Behind UBL | Fittech
VI Edition, 3 | 5 July 2026, Mostra D'Oltremare, Napoli | Italy. The platform combines competition, expo, seminars, workshops and hospitality into one high-attention live environment.
View Opportunity59
Athletes from 59 countries. A true Italian record with competitors arriving from all over the world.
3.6M
Impressions generated in just 30 days, proving the platform can move real reach before the event even opens.
10,000
Visitors on site: a passionate community ready to discover products, experiences, activations, and brand stories.
9,000 Indoor Square Meters Built for Activation
Two fully air-conditioned arenas host 4,000 m² of competition floor, 3,000 m² of fit expo and 2,000 m² dedicated to workshops and seminars.
The result is a venue that keeps spectators, athletes and brands moving through one connected ecosystem instead of scattering attention across separate halls.
See The VenueEngaged Audience
The audience mix is strongly B2B-facing: Coach | Trainers 27.6%, Gym Owners 24.1%, Rehab 13.8%, Retailers 13.8%, Nutrition 6.9%, Creators 6.9%, Other 6.9%.
Explore The Audience80,000 Email Contacts
A mailing list built around coaches, gym owners, practitioners, experts and fans already engaged with the event.
40+ Exhibitors
An active expo floor where brands can sell, sample, demonstrate and capture leads in person during the weekend.
25+ Workshops And 5+ Rehab Spots
Education, rehab and expert-led experiences extend dwell time and create more touchpoints beyond the competition floor.
Who Brands Meet On Site
Beyond the thousands of athletes competing on the floor, this chart shows the additional B2B-facing audience mix on site across coaches, owners, rehab professionals, retailers, nutrition, creators and adjacent segments.
A Multi-Layered Platform For Partners
UBL | Fittech is not a single audience in a single room. It is a layered system of competition, expo, education and media that gives brands more than one way to win attention.
1,000 Athletes From 59 Countries
International participation turns the platform into a true meeting point for competitive sport, fit-tech and active lifestyle brands.
10,000 Spectators On Site
Coaches, owners, experts and fans create a dense live audience ready to engage with booths, launches, sampling and storytelling.
3.5M Social Impressions
During the competition weekend the event expands beyond the venue through shareable content, creators, partners and official channels.
3 Days Of Live Streaming
YouTube coverage extends visibility across the entire weekend and gives sponsors additional branded moments around the broadcast.
Powering the Mission
Operational partners supporting equipment, execution and essential services across the UBL World.
Featured in
Editorial and media outlets that amplified the UBL | Fittech platform across news, culture and performance coverage.
Fitness Expo
Exhibitors, brands and product partners shaping the public-facing expo area across gear, nutrition, recovery and community activations.
Institutions
Institutional bodies, federations and judging platforms that reinforce the event framework, governance and competitive standards around UBL | Fittech.
Fueling Athletes
Food, beverage and recovery-facing brands supporting athlete energy, hospitality moments and on-site partner activation across the event.
Timing Partner
Timing and competition-tracking partners helping the event run with clear scoring, athlete validation and real-time competition support.
Become an Official UBL Partner
Tell us how you want to partner with the platform. From sponsorships and expo activations to media and institutional collaborations, our team will review your request and get back to you.